Sending it Loud and Clear

Learn how technology in crisis communications influences the message.

Communication technology is ever-rapidly evolving. The technology, or medium, used to send a message (landline, mobile, text/SM, broadcast, email…) can influence how it is perceived.

Proper planning requires first analyzing the general functionality required of technology and then further examining each messaging medium’s benefits and limitations in the context of both specific stakeholders affected and types of potential crises.

Technology can be challenging and overwhelming under the best of circumstances. Creating a communication technology plan must encompass communication strategies for many situations.

Contributor Profile – Alan Corrance

Alan Corrance is a Certified Business Continuity Professional with over 20 years’ experience providing crisis management, disaster recovery planning, and business continuity consultation and management to leading organizations across a wide range of industries including: telecommunications, financial, insurance, energy, health, and government services.