Mass Notification Systems (MNS) are no longer just for emergencies. Business operations and citizen communication are perfect for secure and inclusive mass notification
Emergency Mass Notification Systems (EMNS) are essential for communicating to large audiences during and after a crisis. However, there is no reason they cannot also be used for regular mass communication. While not ideal – and sometimes prohibited – for marketing purposes, an EMNS can help provide a single system and interface for organizations to communicate many different types of messages.
By using one system for all mass communication needs, organizations can foster collaboration between team members responsible for different types of communication, and improve openness and response rates by using a single easily-recognized system.
A mass notification system is especially helpful when:
• different recipient groups require different messages;
• recipients need to be selected by department, team, role or physical location;
• the message is used to poll or survey recipients;
• acknowledge of receipt is required;
• recipients must be able to easily access regular updates from anywhere;
• multiple device or language support is required;
• detailed accurate reporting is required;
• internal IT or communication systems are compromised.
Mass notification systems can be used for mass notification in many different ways, including:
Municipal Government – Municipal staff can communicate non-emergency information to citizens such as road closures, planned power-grid, hydro or other infrastructure maintenance, town-hall meeting information, event information, and citizen reminders.
Higher Education – University and Colleges can use a mass notification system to remind students of pending enrollment or payment deadlines, special events, or campus rules and regulations. MNS can also be used to notify students about where they can go for assistance, advise students and staff to potential campus hazards, school closures, classroom changes, or provide students with safety tips.
Charitable, Non-Profit and Business – Organizations have many different teams that can benefit from a single system to communicate with employees, customers, and vendors.
Human resources, payroll, and volunteer management teams can use MNS to inform or remind employees and volunteers about changes to policies, provide reminders about holiday closures, and any other information that may require acknowledgment of receipt.
Operations and IT management can inform employees of planned maintenance and disruption to services. IT management can also use an MNS system to ask employees not to open potentially virus-infected email messages even if their system is currently under attack.
Executive teams can use MNS to provide motivation and recognition to staff or share company plans and performance information.
Customer and Member Service teams can use mass notification systems to inform recipients of disruption to services, closures or delays.
Accounting and Procurement teams can share information with vendors regarding payment delays, expected production slow-downs, or loading dock/receiving disruptions.
If your organization already has an emergency mass notification system or plans to acquire one, you should fully scope your non-marketing communications needs to ensure they can all be met by a single system. A single system will save your organization money, enhance communication, and increase your return on investment.