Emergency Mass Notification systems help communication teams proactively manage public relations crises
Social media has created a need for real-time information, as a result when a crisis happens it is imperative that organizations respond quickly. Cision Canada recently published a blog outlining the four keys to emergency crisis communications.
- Provide immediate response
- Maintain consistency in messaging
- Keep a senior executive on-site
- Actions speak louder than words
Emergency notification systems (ENS) aid in the effective execution of all four, here’s how:
Provide immediate response
When a crisis happens, ENS can quickly be used to send different messages to executive, business continuity and disaster recovery teams, employees, and the public at large via social media. ENS allow each recipient group to receive messages customized to their specific need or role.
Communications teams can prepare templates ahead of time and edit, or create completely new messages, in minutes and send the campaign from anywhere in the world as long as they have a phone or internet enabled device.
Maintain consistency in messaging
With ENS your communications team can collaborate on messaging and schedule follow-up messages. The crisis communications team can easily be activated via the ENS and transferred to a conference call to ensure consistent messaging. Additionally, information can be made available for recipients to retrieve at their convenience via their phone or internet enabled device.
Keep a senior executive on-site
Your crisis communication team can include the on-site executive on ENS initiated conference calls so that he or she is up-to-date on all information. And all pertinent executives can rapidly be provided with information regarding the crisis by sending messages to their preferred device, in their preferred language, or via electronic private bulletin board.
Actions speak louder than words
Quickly share the steps your organization plans to take with all registered stakeholders and publically via Twitter or Facebook from within your ENS.